We believe that clear communication depends on:
- carefully considering the document’s audience and purpose;
- making sure the content of the document accurately sets out what the writer needs to say and what the reader needs to know . . . and not much else;
- organising the document’s material in a way that makes sense to the reader ― grouping ideas, using meaningful headings, etc.;
- using familiar words; writing sentences that make sense;
- using graphics that help to convey and support the message;
- using a clear and open design that people find appealing; and
- if possible, testing drafts with readers to find out how well they receive the intended message, and how to improve the document.
Culture of clear communication
From another angle, clear communication depends on making sure that your organisation's culture supports and values clear communication. That's why we provide:
- training courses, supported by one-on-one coaching;
- an easy to use and friendly style guide; and
- cultural change services.
Clear communication is worth the effort. Your documents help form the "voice" of your organisation's brand. If that "voice" is easy to read, to understand, and to use, then your documents enhance your brand every time someone reads them. This is true for a law firm, a corporation, and a government body.
Words and Beyond provides plain language training programs and services to help your organisation develop a culture that values and delivers clear communication.
"A communication is in plain language if its wording, structure, and design are so clear that the intended readers can easily find what they need, understand what they find, and use that information." International Plain Language Federation, definition
Our Managing Director, Christopher Balmford, is on the Federation's Board
Choose Words and Beyond: Here’s why